Archive
Collection of weekly blog posts written between 2018 and 2020
Innovation Doesn't Sell
Sep 21, 2018 · 2 min read
Selling innovation-as-a-service is like selling hay to a farmer
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Solving Click Uncertainty with !important
Sep 17, 2018 · 4 min read
Click certainty is hard to maintain unless you use the !important declaration
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Validate to Tell Stories
Sep 10, 2018 · 2 min read
Experimenting is not just about validating assumptions; it's also about gathering story material
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Three Small Exercises to Break Out of Your Creative Slump
Sep 3, 2018 · 2 min read
You will at some point struggle with the following (we all do)- —writer's block, trying to boil the ocean, perfectionism
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Try Making Your Customers Content
Aug 27, 2018 · 1 min read
What really matters to your customers is your product, brand, value, and keeping boring promises like "We promise not to screw up!"
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They Don't Understand
Aug 21, 2018 · 1 min read
The fact that your team-mate says "I understand" doesn't mean they understood you at all
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The Hemingway Trick
Aug 13, 2018 · 1 min read
Ernest Hemingway would say, “When you are going good, stop writing.”
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Doherty’s Threshold Is a Lie
Aug 6, 2018 · 2 min read
Doherty’s Threshold dictates that a user experience turns from painful to addictive after the system feedback time drops below 400ms
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My New Crush Is the Hill Chart
Jul 28, 2018 · 3 min read
Hill Chart is a Basecamp invention that let’s you have a 10,000-feet view of your project.
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Happy Birthday Code!
Jul 21, 2018 · 2 min read
Pretty much all the software ever written is just gone. Live fast and die young, dear code.
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